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Tuesday, January 02, 2007

 

Marketing Lessons Part 1:Study your Child


At the request of two readers (OK I offered) I’m going to share a couple of marketing principles, ideas, techniques and trivia with you.
A little more than I year ago, I offered to discuss this and got absolutely no response, now that I did I’m going to use that as an excuse to get all "markety" on The Pragmatician.

Those who are surprised to find out that my occupation and education heavily involve marketing, are right to feel that way.
Marketing is everything that is anti-Pragmatic.
It urges you to think with your emotions, it speaks to the subconscious.
Where a Pragmatician’s job is to think rationally as much as possible, marketing pushes it’s target (which can range from humans to cats!) to efface all thinking critically and reacting with logic.
Opposites attract is the most credible reason I can come up with for my fascination of this inexact science.


Forget the ragged lab rats and leave Pavlov’s dog alone, a major tool to study human consumption attitude is based on behavior originating from children, very young children.

Children under 1 act mostly on instinct but they’re able to react to certain stimuli(incentives) more intelligently and definitely closer to expected adult behavior than non-human test cases.
Clearly only observational studies are conducted with them.

Newt time you play with your toddler, think about what all his smiles, moves and cries can teach you.Corporate marketing executives certainly do.

Labels:


Comments:
even your very unpragmatic subject is pragmatic!
 
anonymous-I try my best:)
 
Great post thanks for sharing your pragmatic and anti pragmatic approaches:).
 
I studied Marketing myself and watching children in focus groups was always the most fun :)
 
i think the entire idea is quite interesting. Marketing is a weapon for success.
 
Thank you so much for giving us your time ant expert advice on marketing looking foward to learning from you
 
Social-You're welcome, it appears they can be combined.

Mia-It is fun, although I felt slightly guilty afterwards.

Chaverah-it's very powerful

Shy-You're welcome, and it's entirely my pleasure.
It's great to share one of my passions with friends.
 
Actually I'd probably eat the reality one.
That looks kosher :(
 
I majored in marketing!

My entire life is based on marketing principles!
 
yep, we can learn a lot from children
 
Yingerman-Not true the kosher ones always have sesame seeds on them:)

Ksamba-I suppose you had a particular liking for the chapter ‘humor in advertising’?

LVNS-Yes, even science does.
 
the photos say it all
 
Agree with 1beautifulstranger-
lol to yingermans comment.
Fun post, thank you!
 
Beautiful stranger-It does say a lot, deceit is a keyword

Sarachka-You’re welcome and thanks fro visiting.
 
I'm also somewhat involved in marketing...
Ive really learnt alot about the fickle nature of humans through it..
 
Well, not knowing much about marketing, I think that it depends upon what one's goal is as to whether there is a pragmatic side to it or not. If it is about making money, that may or may not be pragmatic.

Nevertheless, I agree with the first poster that even when unpragmatic, you are pragmatic!
 
hmmm yummy... happen to know where i can get the real one from? :P
 
The laamb-Probably on photoshop:)
Thanks for stopping by.
 
A recent study showed that children under the age of 5 could give the correct answer to most questions about commericals that they see on TV. They knew what KFC was and it's jingle, they knew McDonalds and other eating establishments. It was an amazing study.
 
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